Review guidelines

• Your own experience of a service you actually received, at a clinic or lab listed here.
• Specifics: what you had, what it cost, how long you waited, how the follow-up went, whether you would go back.
• Criticism. Negative reviews are the most useful ones on the site and we do not soften them.
• Verified reviews — where we can match the review to a booking or an invoice — are labelled, and only verified reviews feed a clinic’s rating.

• Reviews from someone with no experience of the service, including competitors and anyone paid to post.
• Anything offered in exchange for something: a discount, a free session, an entry into a draw. Both sides of that arrangement are removed and the clinic is told why.
• Identifiable personal or medical information about anyone other than yourself, including staff members’ health, and any other patient.
• A diagnosis or clinical assertion about another person.
• Threats, slurs, harassment, or content targeting a protected characteristic.
• Allegations of a crime or of clinical negligence. These are not for a review section — they go to the regulator, and we will tell you which one. We remove the allegation; we do not remove the rest of the review.
• Content that is substantially copied, or posted repeatedly to move a rating.

A review is public and indexable. Your results, your conditions and your medications belong in your health profile or with your clinician, not in a place anyone can read forever. If you include them we may redact them, and we will tell you we did.

• Reviews are checked against these guidelines by the trust and safety team. They cannot see what a clinic spends with us and we do not tell them.
• A clinic may reply publicly, once, and may report a review. It cannot edit or remove one.
• If we remove your review we tell you which rule and let you edit and resubmit, unless the reason was a legal one.
• If we decline to remove a review a clinic reported, we tell the clinic why.
• A rating is computed from verified reviews only, and we show the count so you can judge whether the average means anything.

If you were harmed, or you believe a clinic is operating unsafely, a review is the wrong channel. Use the safety route on our contact page. Those reports go to a named person, are triaged within one working day, and are escalated to the relevant regulator where appropriate. We will not discuss your report with the clinic without your permission.