Provider terms

• A factual description of your services, locations, practitioners and prices, presented in a standard format alongside your competitors.
• Not an endorsement, and not a claim by us that your services work. Where a service maps to a graded intervention, the listing shows that intervention’s evidence grade, which comes from the evidence and not from you.
• You may claim and correct your own listing for free. We never charge to fix an error or to respond to a review.
• You may not require a patient to waive a right, or to agree not to review you, as a condition of treatment booked through us.

• Everything you publish through us must be accurate, current, and consistent with your licence in the jurisdiction where you deliver it.
• No claim that a service prevents, treats or cures a disease unless you hold the authorisation to say so where you operate.
• No before-and-after imagery, guaranteed outcomes, or patient testimonials presented as evidence of efficacy where local advertising rules prohibit them.
• No claim of LongLifeList endorsement, and no use of our evidence grades to imply we approve of you.

In this market the following rules bite specifically:

• The LLL Verified badge means we checked your licence with the regulator, confirmed the premises, confirmed a named medical lead, and reviewed the claims in your listing — as at the date shown on the badge.
• The audit fee pays for the audit, not for the badge. Audits fail and the fee is not refunded when they do.
• The auditors who decide cannot see your billing or spend, and we do not tell them.
• Verification lapses if you do not re-audit on schedule, or immediately if a licence is suspended. The badge disappears; the listing stays.

• A lead is a patient enquiry, not a clinical record. We warn patients not to include medical details, and the notification we send you contains no message body — you open the portal to read it.
• Pay-per-lead charges are per lead delivered, itemised in a ledger you can see, and refundable when a lead is invalid.
• Respond within five working days or the lead is marked unanswered, which is visible to us and affects nothing about your ranking — but a pattern of it will get you a conversation.
• You may not use a lead’s contact details for anything other than responding to that enquiry. No newsletters, no lists, no resale.

This is the part that matters most, so it is stated without hedging.

• You may reply publicly to any review, once, and edit your reply.
• You may report a review for breaching the review guidelines. Trust and safety decides on the guidelines alone and cannot see your spend.
• You may not offer anything of value for a review, choose which patients we invite, or ask a patient to remove one as a condition of anything.
• Payment does not remove a review. There is no price, there is no escalation path that has a price, and asking will be recorded.

• Correct factual errors in your listing, and tell you we did.
• Add a data-quality flag where we cannot verify something you have asserted.
• Suspend or remove a listing for a regulatory action, a safety concern, a pattern of misleading claims, or a refusal to honour a patient’s consent revocation. We tell you why and you can appeal to a person.
• Show your services’ evidence grades, including the ones you would rather we did not.